Simple Funnels That Work: Contact → Calendar → Paid—Your 3-Step Flow

Most funnels are too clever. Your visitors want clarity and momentum: understand the offer, pick a time, confirm. That’s it.

TL;DR

  • One clear CTA per page.
  • Calendar beats “contact us” walls.
  • Confirm with next steps and follow-ups.

The 3-step funnel (owner-friendly)

  1. Landing page: One promise, proof, and a single CTA (Book a 15-minute intro).
  2. Hero: Who you help, where you serve, outcome in plain English.
  3. Proof: 3–6 short testimonials and logos, not a wall of text.
  4. What’s included: Bullet the call agenda (“We’ll confirm fit, budget, and next steps”).
  5. Objections: 3 mini-FAQs right on the page.
  6. Calendar page: Pick a time without friction.
  7. Form fields: Name, email, phone (optional), 1 dropdown for service interest.
  8. Reminders: Email and (optional) SMS.
  9. Expectation set: “You’ll get a confirmation and a short prep checklist.”
  10. Confirmation page: “You’re booked.”
  11. What happens next: Prep checklist, link to change/cancel, and how to share files if needed.
  12. Optional add-on: Collect a small deposit for paid consultations to reduce no-shows.

Microcopy that increases conversions

  • CTAs: “Book a quick intro” beats “Submit.”
  • Privacy: “No spam—ever. We only use this to confirm your call.”
  • Scarcity (honest): “New projects start next month; book early.”

Follow-ups that save deals

  • T-24h reminder: “Here’s the agenda + reschedule link.”
  • Same-day prompt: “Reply with any goals or questions.”
  • Post-call email: Summary, proposal link, and the decision deadline.

What to measure

  • Landing page → calendar conversion rate.
  • No-show rate (add reminders or deposit if high).
  • Proposal acceptance time (shorten with one-page proposals and payment links).

Common pitfalls

  • Too many CTAs: One action per page.
  • Heavy forms: Ask only what you need to run the intro call.
  • Dead ends: Every page should lead to the next step—or back to the CTA.

Example build order (one afternoon)

  • Draft your one-promise landing copy.
  • Add 3 testimonials and a single CTA.
  • Connect your calendar.
  • Write confirmation page copy with next steps.
  • Test the whole path on mobile.

FAQ

Do I need a lead magnet? Optional. Clear promise + easy booking often beats freebies.
Should I pre-qualify with lots of questions? Keep it light. Use the call to qualify.
What about deposits? For paid consults, deposits reduce no-shows significantly.