SMB Growth Series

Gorgeous images can quietly tank conversions if they’re heavy or mislabeled. The fix is simple: right size, right format, right description.

Views don’t pay rent; leads do. Social is great for discovery. Your website turns that attention into calls, consults, and customers. Here’s a clean handoff that respects users and boosts conversions.

Structured data is not magic. It is a set of clear signals that help search engines understand your business and display richer search results. This guide shows local businesses which schema types matter most and how to use them correctly.

Most funnels are too clever. Your visitors want clarity and momentum: understand the offer, pick a time, confirm. That’s it.

Google Analytics 4 can feel like a cockpit. You don’t need every dial, just the ones that tell you if phones are ringing and forms are getting submitted. This is the owner-friendly setup that turns GA4 from “ugh” into “useful.”

Payments should be boring, in a good way. Pick the simplest flow that gets you paid quickly with the least friction for your customer.

“Headless CMS” sounds technical; the benefit is not. Editors move faster, pages load quicker, and SEO gets easier. Here’s the owner-friendly version of why Prismic + Next.js is a sweet spot for small businesses who publish regularly.

Website builders are great for getting started. But if performance, flexibility or growth are becoming issues, it may be time to consider a more modern website stack.

Accessibility isn’t just about avoiding demand letters. It’s about letting more people hire you—older visitors, folks on mobile with glare, people using keyboards or screen readers, and anyone with slow connections. Make your site easier for them, and conversions go up for everyone.

A branded inbox is the fastest trust upgrade most businesses can make. It improves deliverability, looks professional on invoices and proposals, and keeps roles organized.