SMB Growth Series

Don’t find out your site is down from a customer. A few simple checks mean you hear about issues first—and handle them like a pro.

Gorgeous images can quietly tank conversions if they’re heavy or mislabeled. The fix is simple: right size, right format, right description.

Views don’t pay rent; leads do. Social is great for discovery. Your website turns that attention into calls, consults, and customers. Here’s a clean handoff that respects users and boosts conversions.

Schema markup is just structured hints for search engines. Add the right hints and your listings look richer—FAQs, stars, sitelinks—which usually means better click-through. Here’s the human-first guide.

Most funnels are too clever. Your visitors want clarity and momentum: understand the offer, pick a time, confirm. That’s it.

Google Analytics 4 can feel like a cockpit. You don’t need every dial, just the ones that tell you if phones are ringing and forms are getting submitted. This is the owner-friendly setup that turns GA4 from “ugh” into “useful.”

Payments should be boring, in a good way. Pick the simplest flow that gets you paid quickly with the least friction for your customer.

“Headless CMS” sounds technical; the benefit is not. Editors move faster, pages load quicker, and SEO gets easier. Here’s the owner-friendly version of why Prismic + Next.js is a sweet spot for small businesses who publish regularly.

Website builders are fantastic—until they aren’t. If you’re bumping into performance ceilings, limited content structures, or marketing integrations that feel duct-taped, it may be time to graduate. Here’s a level-headed way to decide.

Accessibility isn’t just about avoiding demand letters. It’s about letting more people hire you—older visitors, folks on mobile with glare, people using keyboards or screen readers, and anyone with slow connections. Make your site easier for them, and conversions go up for everyone.