TikTok to Website: Turn Lives & Reels Into Leads (Ethically)

Views don’t pay rent; leads do. Social is great for discovery. Your website turns that attention into calls, consults, and customers. Here’s a clean handoff that respects users and boosts conversions.

TL;DR

Pin a Start Here link.
Send traffic to a single-purpose landing page.
Offer a no-brainer next step (book, download, or price guide).

Step 1: Fix your profile foundation

Handle & bio: Say what you do, for whom, and where.
Pinned video: “Start Here: What to expect + how to work with me.”
Link strategy: One link that routes to an offer (not your homepage buffet).

Step 2: Build the “Start Here” landing page

One promise: “Get X outcome without Y pain.”
Proof: 3 short testimonials (faces help).
What to do now: One CTA—Book a 15-minute intro or Grab the price guide.
FAQ: 3 objections answered in plain English.
Friction: minimal. Name, email, and (optional) phone.

Step 3: Script your handoffs

When you go live or post short-form:

Tease a specific outcome (“free 10-minute checklist,” “price ranges”).
Give a single action (“link in bio → Start Here”).
Repeat calmly; don’t spam.

Step 4: Track the loop

Add UTMs to see which video type drives action.
Watch landing → CTA conversion, not just clicks.
Iterate scripts and thumbnails that convert best.

Step 5: Mind the ethics

Be clear what happens after the click.
Don’t gate everything—trade value for contact info fairly.
Respect privacy; no hidden auto-enrolls.

Owner’s Corner: variants worth testing

Lead magnet (checklist, sample contract, price ranges).
“Book a 15” vs “Get the guide”—see which converts higher.
Test a short Thank You video after the CTA that sets next steps.

FAQ

Do I need a lead magnet? Helpful but optional. Clarity often beats content freebies.
What if I get low-quality leads? Tighten your promise and add one qualification question.
Should I send to Linktree? Use your own landing page—you control design, speed, and tracking.