Work

Real client work, shown in context.

Selected websites, lead-generation experiences, and CRM integrations built for real businesses. Each case study covers the client need, what changed, and the outcomes we can substantiate.

WebsitesLead CaptureCRM Integration

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downeyservices.com

Downey Insurance and Services homepage showing a guided insurance quote experience

renteriadocumentsolutions.com

Renteria Document Solutions homepage showing immigration document support and bilingual request actions

aliqaesthetics.com

Desktop browser preview of the Aliq Aesthetics landing page showing navigation, hero section, and booking-focused layout

Featured case studies

downeyservices.com

Downey Insurance & Services

From quote intent directly to AgencyZoom

The challenge: Website quote requests needed a consistent path into the agency's day-to-day CRM workflow.
What changed: Guided insurance forms now route supported submissions through server-controlled AgencyZoom rules.
The result: Supported quote submissions enter the agency CRM with consistent routing and useful coverage context.

Lead RoutingAgencyZoomInsuranceCRM Integration

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renteriadocumentsolutions.com

Renteria Document Solutions

One intake experience across complex services

The challenge: Multiple services, languages, and intake paths needed a clearer way into one durable follow-up workflow.
What changed: Bilingual first-party intake now preserves service context in HubSpot and uses controlled payment flows where approved.
The result: Service requests keep language and service context attached to the CRM record so follow-up starts with better information.

Bilingual IntakeHubSpotPaymentsAutomation

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aliqaesthetics.com

Aliq Aesthetics

A polished booking path for a medical aesthetics brand

The challenge: Visitors needed a premium first impression, clearer service presentation, and an obvious path from interest to booking.
What changed: The landing experience was organized around stronger visual hierarchy, service clarity, and a focused booking call to action.
The result: Visitors now reach a clearer inquiry and booking path while the brand presents a more refined first impression.

Web DesignBooking UXConversion UXLead Capture

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How the work connects

A website shouldn't stop at the contact form.

For projects that need more than presentation, I connect the website to the systems your business already uses.

Website captures the right information
Routes and organizes leads
Integrates with your CRM
Triggers follow-up and automations

Website

Visitors find the right information and take action.

Lead Capture

Forms collect the information the business actually needs.

CRM Integration

Leads enter the CRM with useful context attached.

Follow-Up

Automations and the team take over from a cleaner starting point.

See insurance workflow example

More client work

aztecatkd.com

Azteca TKD

Martial arts school website with clear navigation and cultural identity.

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moinocleaning.com

Moino Cleaning

Local cleaning service website designed for SEO and service clarity.

View project

What goes into the work

CRM & Lead Capture

Forms, scheduling, and guided experiences that send clean, useful lead context into the systems a business already uses.

Conversion-Focused UX

Clear paths, strong calls to action, and content that answers real customer questions before asking them to act.

Technical Implementation

Integrations, API work, payments, email, testing, performance, and production-minded deployment behind the interface.

Search & Analytics

SEO foundations, Search Console, analytics, structured data, and measurement that support long-term visibility and iteration.

Have a website problem worth solving?

Let's build something that looks good, works hard, and connects cleanly to the next step in your business.

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