Google Business Profile in 30 Minutes: Settings That Actually Move the Needle
Most Google Business Profiles are half-filled. Thirty focused minutes beats a year of “posting and praying.” Here’s where to spend them.
TL;DR
- Correct category, hours, service areas.
- Services/Products filled with outcomes and simple prices.
- Q&A seeded with real questions and answers.
The 30-minute sprint
Minute 0–5: Categories & basics
- Confirm the primary category fits your main offer.
- Add 2–3 secondary categories if they’re legitimate.
- Set hours and holiday hours.
- Define service areas (avoid huge lists—be truthful).
Minute 5–15: Services/Products & description
- Add Services with clear names (“Drain Cleaning,” not “Premium Package”) and a short, benefit-led description. Include a price or range if possible.
- If it fits, add Products (packages or fixed-price services).
- Write a business description: who/what/where + 1–2 proof points.
Minute 15–22: Photos & links
- Upload 10 photos: exterior, interior, team, work results.
- Add links for Website and Appointments (your booking page).
- Turn on Messaging only if you’ll respond quickly.
Minute 22–30: Q&A & polish
- Seed the Q&A with five real customer questions and helpful answers.
- Check NAP consistency with your website and socials.
- Spot-check how your profile looks on mobile.
What to measure
- Calls and directions from GBP.
- Website and appointments link clicks.
- Discovery queries (non-branded) vs branded.
Google Business Profile in 30 Minutes
Book a 30-minute live tune-up. I’ll walk you through the settings that matter.
- Contact Javy Martinez
- Javy Martinez