Local SEO in a Weekend: A 10-Step Playbook for Service Businesses
Give me a weekend; I’ll give you a local SEO foundation that actually moves the phone. You don’t need fancy tools or a content marathon—just a tight checklist and a willingness to hit “publish.”
TL;DR
- Nail NAP consistency and categories.
- Publish 3 service pages + 1 location page.
- Earn 5 fresh reviews.
Why this works
Local search rewards clarity, proximity, and relevance. This plan tightens your signals so Google and real humans see the same story: who you help, where you work, how to hire you.
The 10-step weekend plan
- Audit NAP: Match your Name, Address, Phone everywhere (site, GBP, socials).
- Pick Categories: Choose an accurate primary category and 2–3 secondary ones in Google Business Profile.
- Homepage Titles: Update your title + H1 for “[Primary service] in [City].”
- Service Pages (3): Publish three service detail pages—one service per page—with outcomes, process, photos, and a CTA.
- Location/Service-Area Page: “Serving [City/Area]” with a short intro, service list, neighborhood names, embedded map, and CTA.
- GBP Essentials: Fill hours, holiday hours, service areas, services/products with plain-English outcomes and prices/ranges.
- Photos (10): Exterior, interior, team, work in action. Quality > filters.
- Seed Q&A: Add the top five real questions customers ask (and answer them).
- Reviews (5): Ask recent customers for a short, specific review. Make it easy with a direct link and one sentence of guidance.
- Track Signals: Turn on call tracking, click “Website/Appointments” links from GBP, and note calls, directions, and discovery queries.
What to avoid
- Citation blasts to hundreds of junk directories. Hit the majors (Apple, Bing, Yelp, Facebook) and any niche directories that matter in your industry.
- Keyword-stuffing your business name. That’s a suspension risk in GBP.
Next 30 days (light maintenance)
- Post one new project photo weekly.
- Add one FAQ per week to your service pages.
- Ask for 3–5 reviews per month.
Local SEO in a Weekend
Want the printable weekend checklist? I’ll send the exact 10 steps.
- Contact Javy Martinez
- Javy Martinez